To engage your staff in employee volunteering, its crucial that your company culture recognises the value of volunteering.
This template download is part of our Business Case for Volunteering Mini-Series which discusses the cost and benefits of employee volunteering for businesses. A customisable presentation template of this article available to download here.
We hope the employee volunteering business case below will form the foundation on which you’ll build and maintain a culture of giving within your organisation.
Attracting and Retaining Staff
A visible CSR programme is increasingly important when recruiting – particularly for new grads as the jobs market improves. In a NetImpact survey, 83% would sacrifice 15% of salary for a job that has a social or environmental benefit.
- 90% of prospective employees concur that a company which is active in the community is likely to be a good employer, according to the SMF
- 61% of millennials said a company’s commitment to the community would influence their career choice, as found in a Deloitte survey
- Social mobility is becoming increasingly important and talked about. Volunteering showcases your industry sector and firm to sections of the community which may otherwise be unreached by recruitment activities.
Engaging your Workforce
Few will dispute the value of employee engagement,. the benefits observed by the CIPD are a workforce who are dedicated, absorbed in their tasks and are energetic and resilient with their work effort. The link to employee volunteering is clear:
- A SMF report shows employee volunteers are enthusiastic, motivated and engaged, leading to reduced sick leave and higher productivity.
- A Deloitte study found employee volunteers were significantly more likely to feel loyal towards their company, satisfied with their employer, and rate their corporate culture as positive
Recent estimates is that upwards of £300 (or 1.5% of salary) are spent on employee learning and development each year.
Employee volunteering is an alternative way to developing hard and soft staff skills ranging from communication and teamwork to confidence and empathy.
- YouGov Reported that the majority of managers (96%) felt volunteering enhanced skills
- 65 to 80% of employee volunteers report increased teamwork, leadership, and communication skills, according to the SMF
- Meeting new people from a wide range of backgrounds often serves as a great opportunity for diversity training
Building Brand Awareness
The link between employee volunteering and financial performance might be difficult to quantify, but the link is clear:
- The 2013 Social Impact Study by Cone Communication shows an increase in the number of consumers considering sustainability issues ‘very important’ before making important decisions on which stocks to invest in, and what to buy or where to shop.
- Increasingly buyers are requiring their supply chain to document their CSR commitments as part of the tender process
- ‘Giving Back’ in the community will develop a positive sentiment towards your brand with those you work with.
We’ve covered the qualitative benefits above, but you’re more concerned with the bottom line, we’ve also created an Employee Volunteering Calculator. Click here to work out the real cost of employee volunteering at your business.
The figures speak for themselves – there’s clearly a very strong business case for employee volunteering. If you’d like to get started with reaping the benefits at your company, book a meeting with us!